5 Ways To Make Your Business Look BIG And More Professional
BY: MEGAN TOTKA ON THURSDAY, APRIL 12, 2018
You know that it’s important to make your business, brand image and services more valuable to customers. It’s more fiscally responsible for you, however, to enhance the perceived value of your company. This is more cost-effective than trying to match the annual expenditures of big-league companies. Here’s how you can legitimately “lie” about your business.
1. Invest In Good Design
It’s a commonly-accepted idea that people don't judge books by their covers. Nothing could be further from the truth. If you traveled to a new neighborhood and saw broken-down, abandoned homes, cracked streets, and mountains of rotten garbage lining the streets... would you build a house there?
The same concept applies to your website. A site loaded with a professional logo, functions properly (and is blazing fast), is well worth the investment.
2. Upgrade Your Office
Don’t bother signing a long-term lease on office space (which can get expensive). Renting co-ops, shared offices, and business lounges is much cheaper and resourceful. Aside from physical and virtual offices, you can get call-answering services and offers equipment and conference rooms.
3. Travel In Style
There comes a time in every business when the owner has to wine and dine business clients and potential investors. Or simply take your hardworking team out for a day-cation or celebration. While it might seem like a cost-effective idea to take a taxi or carpool, they spell “budget business” and give off the air of cheapness.
That’s why charter bus services are worth investing in. Look for services that can take everyone to business conventions, work sites and other places of interest. These high-quality busses will usually have reclining seats, comfortable leg room, restrooms, etc. Costs largely depend on the company you’re renting from, the number of passengers and total traveled miles. On average, ranges are between $300-2,500 a day.
4. Become A Social Media Darling
The number of followers you have on social networks makes you look larger (and more popular). This will impress anyone who looks you up - including potential investors and future business partners. You probably already know about Twitter, but here are three company founders and their Twitter followers:
- Sir Richard Branson (who started a magazine when he was 16) has 12.3M followers
- Elon Musk (founder of Tesla and SpaceX) has 206.M followers
- Jeff Bezos (founder and CEO of Amazon) has 493k followers
Imagine how professional (and massive) your business will look when you have that many Twitter followers. Recruiting a reputable social media manager will help you do that.
5. What's Your Mailing Address?
Having eight, nine or ten mailing addresses (in major cities) seems like a hassle. It is - and it's a hassle that pays off in spades. Here's why: a company with multiple locations scattered around the country shows everybody that you're expanding.
Having so many locations in different places makes it easier for customers to reach you - the sign of a successful business. (While you’re at it, set up a corporate mailing address. Nothing screams “small time” like a home address.)
It's popular fact that consumers and clients have more confidence in larger companies. To many people, bigger equals better, and a constantly-expanding company means it's successful and heavy with cash flow. Feel free to use any of the above ways you just learned about to “fool” people about the size (and income) of your business.
Image via Shutterstock