5 Essential Tech Tools No Small Business Should Do Without


Keeping a small business afloat is no small feat. Competition is often cut-throat and everyone is looking for something to give them an edge over everyone else. Most business owners try to use marketing and pricing strategies as an edge while others focus on quality and customer service.

While these are all essential tools for running a business effectively, they are never complete without something that is often overlooked: technology. Having the appropriate tech tools not only makes it easier to run a business; they can be that edge everyone is looking for. Here are five tech tools every small business should have.

1. Smartphones and VoIP

Gone are the days of landlines and faxes. In today's the business environment, the smartphone is the preferred tool of communication. It is small enough to be portable yet allows the use of many business-friendly apps. With it, entrepreneurs can control all aspects of their business at the touch of a button.

In addition to smartphones, no office would be complete without VoIP phone services like Skype. They are an affordable way to make audio and video conference calls, send e-mail and fax, and access voicemail services.

2. Office Computers

The computer is the backbone of any small business’ operations regardless of its size or the services it offers. Desktop workstations are designed for use in the office and should always be powerful enough to handle any office task thrown at them.

Because work will sometimes need to be taken home or to a meeting, a laptop will usually be necessary as well. As such, it should have the same technical specifications as a desktop if it is to handle similar tasks.

3. Appropriate Software

Computers are practically useless without the correct software. There is, of course, the operating system which should be always up to date. Then there are business applications which increase productivity in the office. Accounting software like QuickBooks and MS Office Accounting Express helps entrepreneurs keep track of their business’s finances. HR software such as Cezanne HR Software can help manage staff, individual performance, absenteeism, recruitment, and compensation.

4. A Website and Social Media Profile

Businesses are waking up to the fact that their clients no longer turn to the Yellow Pages for business information such as contacts, services on offer and working hours. That role is now squarely in the hands of search engines like Google or Bing. Failing to have a website can prove fatal to a business.

However, a website alone is not enough. Just as important is having a social media profile. Popular social platforms like Twitter and Facebook allow businesses to better communicate with their customers, get feedback and market goods and services.

5. IT Service Providers

For a business to properly manage the tech tools it has, it ideally needs to have a full-time IT administrator. Since not all startups can afford one, many are increasingly turning to managed IT service providers to manage their IT systems remotely.

Tech tools are the key to getting ahead in business be they smartphones and VoIP services, the right computers, good software, an online presence or IT service providers. They are not only worth consideration, they are indispensable.

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About the Author

Veselina Dzhingarova

Veselina Dzhingarova has long experience in internet marketing and SEO. She is passionate about blogging to share her expertise. Veselina is a regular contributor at many online publishers and is the co-founder of BlogForWeb and InfographicsGraphics.

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